Urbanity carries fair-made comfortable clothing made by sustainable and natural fibers. The scandinavian design shines through the store as well as their other European and Japanese lines. For unique international pieces that will add an element of design into your wardrobe that you can’t find anywhere else, Urbanity is the place to go.

Full Shareworthy story interviewed with
Nina Dolleris, Owner of Urbanity
Q: What’s your business slogan or tagline?

A: European Fashion, focused on pure fibers, energy colors, and sustainability.

Q: What sets you apart from other businesses in your niche?

A: Unique and timeless clothing and brands that are “works of art” and, if anything, “last too long”. We carry items that complement and energize other classic wardrobe pieces.

Q: What are you known for?

A: Harmony and Excellence – making customers feel welcome and staff feel valued.

Q: 4) What are your most popular products?

A: Oleana Knitwear from Norway – Silk, Wool, & Alpaca Cardigans and Scarves.

Q: How do you participate in your community?

A: Urbanity actively participates in South Granville community events throughout the year.

Q: How do you spread the word about your business?

A: Our website. Trying to get better at social media, cruise ship flyers with hotels, word of mouth – garments bring stories to our customers and we want to share those stories.

Q:What do you value most in other businesses?

A: Quality and Service, Honesty and Integrity. Relationships start at first sale and continue long term.

Q:What inspires and motivates you on a daily basis?

A: Colors, Paintings, Visual Creative outlets. It opens up style opportunities and creativity.

Q:Any tips to pass on to new business owners?

A: Double your initial budget estimates from business plan, don’t underestimate the time commitment for administration and back office duties.

Q:Do you have any goals for the remainder of 2019?

A: Keep delighting customers and growing existing customer relationships.




2412 Granville Street,
Vancouver, BC, V6H 3G6
(604) 801-6262

Mon – Sat: 11am – 6pm
Sun: closed

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